Subscribe
Recent blog posts
- Listening & Lawyers: Making Social Media Work for Healthcare Organizations
- Evolution of the Coke and Pepsi Logos | What would a Leading Healthcare Provider Logo Timeline Show?
- Wireless Power System Demonstrated at TED
- Acquia closes new Series B $8M Round
- Search Engine Marketing is the new Search Engine Optimization
Recent comments
- Yeah, I know a lot of people
50 weeks 5 days ago - Acquia, the commercial
50 weeks 5 days ago - A new system has been
50 weeks 5 days ago - pepsi more innovative
52 weeks 18 hours ago
Listening & Lawyers: Making Social Media Work for Healthcare Organizations
David Harlow, attorney and blogger, recently posted an article that summarized his presentation at the Social Communications & Healthcare conference in New York City. Three excellent points:
1. Practicing social media by healthcare organization without a formal plan usually leads to failure and may create easily avoidable legal issues.
2. Listening to what customers, competitors and the public are saying about the healthcare organization (even if it hurts) provides a basic benchmark for building a formal social media plan in a healthcare organization. (In old school product marketing terms, gathering customer, competitor and public impressions -aka sensing interviews- might be equated with establishing product and market requirements for a social media plan.)
3. The lawyers don't always say "No" and, if the social media plan for the healthcare organization is well grounded, lawyers can provide very specific tactical advice for typical healthcare social media scenarios (e.g., privacy.)
David Harlow: "All organizations may be concerned about the public posting of derogatory or defamatory opinions or information about employees, administrators, patients. My take: policies and procedures should be in place regarding the making or circulating of such statements in whatever form or forum: real life, web 1.0, web 2.0. The social web does not always require the creation of new rules of the road; often, it requires a re-examination of organizational culture and approach in other contexts, and those approaches may then be extended into the web 2.0 environment."
Often the most difficult step in developing a social media strategy involves listening or establishing requirements. The requirements process needs to be unfiltered and open to publishing negative messages, some of which will inevitably be perceived as attacks on culture or leadership.
- tstitt's blog
- Login to post comments
Yeah, I know a lot of people
Yeah, I know a lot of people Tweet about health issues and stuff, but how do I know I can trust those Tweets SK0-002 dumps. A good example is the recent swine flu epidemic that alarmed a lot of people 70-453 dumps.
When the news first hit the airwaves, people were in a frenzy to post anything and everything related to the virus HP0-J15 dumps. But how can you be sure that those tweets are accurate and the information they got it from are reliable?